If there is one certainty about the uncertain world of the Internet is that people use email. A recent study noted that 98% percent of online users use email. Millions of messages are transmitted over networks all over the world. One of the ways you can capitalize on this vast mountain of opportunity is to recognize the potential of email marketing.
Email marketing in many ways resembles a double-edged sword. On one side you have the ability to create a sharp-edged marketing campaign to promote your business cost effectively. On the other, you can ruin your business image and branding by not following rules of professionalism email etiquette.
If you are new to the world of Internet and email marketing you'll want to read our section on Email Marketing 101. In this page you'll find essential information on what email marketing is. Also, how to implement an effective Permission Marketing Strategy for your business.
The average email user received nearly 1,600 unsolicited commercial email messages in 2006, leaving most ISP's and internal IT departments scrambling to protect themselves. Most have added filtering mechanisms to block unsolicited email or spam. The problem is that filters block not only spam, but permission-based email as well. In the section on Email Deliverability we'll give you the run down on email filtering, and how E-Mail Logic can ensure that your company's message gets to your customer's inbox.